Why do most local businesses suck at Content Marketing? Let’s dive into the challenges most businesses face when trying to put out content online and how you can rectify this… Today.
Social media marketing can be a powerful tool for small businesses looking to reach new customers and drive sales. With over 3.6 billion people using social media worldwide, there is no shortage of potential customers for small businesses to engage with.
Not all social media platforms are right for every business. Consider where your target audience is most likely to be, and focus on those platforms. For example, if your business is targeting younger customers, you may want to focus on platforms like Instagram and TikTok. If you’re targeting a more professional (B2B) audience, LinkedIn may be a better choice. However, most local businesses are likely to find their ideal customer on Facebook, and here’s why…
It’s worth noting that these are general trends and different businesses within the same industry may have different social media strategies based on their target audience and goals. It is important to research and understand your target audience in order to determine which platforms will be most effective for your business.
The key to success on social media is creating content that your audience will find valuable and engaging. This can include blog posts, infographics, and the most effective…videos. Consider what your audience is interested in, and create content that speaks to their needs and interests. You can start this with the camera that is in your pocket, your smartphone. When starting to create content, it’s what you have to say that is important, not how it looks. Obviously, make sure people can see you and hear you clearly. Remember, it’s your information that holds the value. Keep in mind, less is more on social media. If you think you will have an issue not saying enough… you’re wrong. Micro content (30-60 second videos) is the king of online media consumption at the moment.
Social media is a two-way conversation, so make sure you are interacting with your followers. Respond to comments and messages, and encourage your followers to engage with your content by asking questions and running polls. This benefits you in more ways than one. Not only will people feel heard and see you as an authority figure in your industry, but this also helps the social media algorithms. By responding to comments, you are doubling your engagement ranking i.e 1 comment + 1 reply = 2 comments. The more engagement a post receives (comments, likes, shares, video views) the more the social media platforms display your content to more people.
Remember this, less than 10% of a social media following actually sees your content. This is called Organic Reach. Organic reach refers to the number of people who see your content on social media without any paid promotion. The amount of organic reach that a business can expect to receive on social media can vary, depending on a number of factors such as the size of the business’s following, the engagement rate of the content, and the algorithm of the particular platform. Bottom line, the more you can do to increase engagement, the higher organic reach you will earn.
While organic reach on social media can be limited, paid advertising allows you to target specific demographics and interests at scale. This can be a cost-effective way to get your content in front of a larger audience and help drive traffic and sales to your website or brick-and-mortar. Paid social media advertising can be a valuable tool for local businesses looking to reach new customers and drive sales. Some of the benefits of using paid social media advertising include:
Social media advertising can be an effective way for your local business to reach new customers and drive sales. By targeting specific demographics and interests and tracking the performance of ads, you can use paid advertising to effectively grow your customer base and boost your bottom line.
Social media is a great way to showcase your business and what makes it unique. Use your profiles to highlight your products and services, and showcase your company culture. This can help you stand out in a crowded market and build a loyal customer base. Using social media to showcase a local business can have a number of benefits, including:
All in all, social media can be a powerful tool for local businesses looking to increase visibility, improve customer service, and enhance reputation by gaining trust… increases sales. By effectively using social media to showcase your business, your local businesses can attract new customers while driving sales… Daily!
If you are a local business owner looking for a cost-effective way to reach new customers and drive sales, we can help here at Media 2 Social Marketing. As a leading social media marketing agency in Central Texas, we have the expertise and experience to help your business succeed on social media. Our team of social media experts will work with you to create a customized strategy that leverages the unique strengths of your business and targets the right audience on the right platforms.
But don’t just take our word for it – see for yourself the results that our clients have achieved with our help Here!
